Case Study: More menu in app
Task:
How might we bring the My Account section in to the app?
The More Menu currently exists in the app and is due to be reviewed, it was thought that a spike to consider both in terms of menu structure would be sensible.
In particular there is a view that some of the 'my account' details may be brought forward onto the More Menu rather than hidden in the My Account section.
Activities:
Review the menu items in More Menu (i.e. are they all still valid, is there anything missing?)
Consider how 'My Details' section of 'My Account' could be brought into the More menu and how it would be navigated
Design navigation structure / UX for More Menu, including 'My Account'
User testing to validate structure design?
My Details (My Account) includes the following areas:
Account Details (name, email address, password)
Address Book
Payment card
Marketing preferences
Customer verbatim:
Empathise - Customer journeys - starting to understand customer pain points in current more men
Example scenario mapping
Define stage - formalising the problem I have identified, what is my research telling me? Can we group problems by themes? Take the perceived problems and form human centred statements. Start forming “How might we’s”.
Ideating - initial thoughts to previous step, writing notes down to help form ideas
Lo-fidelity wireframes, very early stage designs of what the more menu could look like
Screens mapped out for prototype
Final design for testing, testing questions created and prototype put forward to participants.
