Case Study: Ease of shop
Outcome: The easiest and most convenient way to shop
Task: How might we enable customers to shop with ease online
Customer problem: Difficulty locating items online and completing their shop
Business problem: Poor conversion, shop frequency and retention
Activities:
Review the menu items in More Menu (Arrange card sorts and tree testing)
Consider how 'My Details' section of 'My Account' could be brought into the More menu and how it would be navigated
Design information architecture / UX for More Menu, including 'My Account'